The skin is the largest organ in the body and often the one we spend the most money on over the years. Attempting to rejuvenate facial skin with the use of over-the-counter products is not very successful because they generally only affect the outer, superficial layers of the skin, whereas medically prescribed treatments reach the deeper layers of the skin and result in a more uniform improvement. In the quest for a more youthful complexion, knowledge is an invaluable tool for both patients and doctors. Recently, Canfield Scientific created the VISIA Complexion Analysis system to give your skin care specialist the greatest understanding of your skin and a way to show you how your skin will respond to a variety of different treatments. This innovative new system utilizes digital imaging and comprehensive reporting to analyze skin. There are six key factors that are believed to contribute to the condition of your complexion, and these are paramount in choosing the right course of action for skin care. The VISIA Complexion Analysis system evaluates wrinkles, spots, pore size, skin tone variations, bacterial content and UV spots that indicate sun damage to give your skin care professional a deep understanding of what treatment or treatments would benefit your skin the most. This system is also unique because it allows your doctor to quantify your skins progress toward improvement. Treatments suggested can range from quality skin care products to microdermabrasion to chemical peels. Here are important things to consider about the skin care products you use Cleanser Make sure it is targeted for your skin type. Sensitive skin, for example, benefits from Poloxamer 123, an extremely gentle surfactant clinically shown to exhibit less irritation. Dry, oily and acne-prone skin each with its own with unique characteristics improves with specific formulas. Sunscreen Protecting your face from both UVA and UVB rays from the sun is essential in preventing skin cancer, as well as pigmentation problems and wrinkles that arise from sun exposure. A facial sunscreen that is chemical free and fragrance free with zinc that dries to a clear, silky, matte finish enables you to use it all the time, which is the only way to give your face maximum protection from the sun. Pigmentation Problems Pigmentation issues can be treated with “bleaching creams.” These creams “bleach” the skin by decreasing the activity of melanocytes, pigment-producing cells. Hydroquinone is the most commonly used de-pigmenting agent Medically prescribed skin care products are generally more effective than over-the-counter products because they contain higher concentrations of the active ingredients and work below the superficial layers of the skin. It is important that skin treatment is not done with a “one size fits all” mentality to ensure that you can acquire the most youthful and radiant skin possible. Specific skin types and ethnicities need to be taken into consideration. The VISIA complexion analysis system is a great way for skin care professionals to target specific skin problems and take care of them with the most effective treatment programs available.