As we covered in the last article, you can see that creating really great content is the best way to improve your appearance on search engines results pages (SERPs). Given that there are millions of people creating content, it is a very competitive environment to come up with material that people are going to find that interesting or valuable. Let’s go back to the beginning and see if we can have our own algorithm for creating great content.
First, if you understand the problem, people will recognize you as an expert in the problem, thus, you must be an expert on the solution. You’re the expert! You understand the problem and the solution. People want to know you understand their problems. It’s just human nature. You couldn’t possibly understand the solution unless you understood the problem, first. Some instinct humans have tells them this. They want to hear about the problem until they are convinced that you understand it well enough to create a solution.
Next, whatever you do has to be appealing to their self-interest. So, even though you’re the expert, that makes no difference if you can’t somehow relate it to the consumer’s self-interest. People are used to just taking a doctor’s word for it because they visualize doctors as experts. But, the one who really explains the problem thoroughly is going to win more times than those who don’t. That’s a fact!
Let’s take something like prostate issues. An expert knows what to do based on testing and examining the patient. The expert really doesn’t even need the patient to say or do anything. But that doesn’t relate to the patient. Talking to the patient about how their enlarged prostate effects their everyday life gives the patient security that you understand their problem.
These days, if you can put a personal touch on the discussion, it will help you connect with the patient, and then you can divulge all the knowledge and expertise you have about their enlarged prostate. You can tell them, or ask them, how it affects them. You can show them the history of prostates, the blood vessels, the structures and so on. They will believe you care about them, understand them, and understand the problem. From that point, they will do whatever you suggest.
If you’re treating men, find subjects that men like and engage them. If your patient is a woman, see how their problem affects the things women like. Connecting with your patient is easy, but takes a little effort. Once you get used to it, it will be second nature.
Explaining the details about their problem convinces them that you understand the problem, which makes you an expert on the problem, thus you must be and expert on the solution. In developing your content, see if it does these things and work on it until it does. Who knows, it may go viral.